Our Favorite Watches From LVMH Watch Week 2026

In recent years LVMH Watch Week has become the unofficial first watch show of the year and 2026 proved to be no different. The slew of LVMH brands includes TAG Heuer, Bulgari, Zenith, Hublot, Tiffany & Co., Gérald Genta, Daniel Roth, and of course, Louis Vuitton. All of these brands released some new offerings and here we picked some of our personal favorites which range from a funky vintage-inspired maritime chronograph to one of the most jaw-dropping skeletonized watches in recent memory. We tried to keep some diversity when it comes to price, style, and general vibes to keep some variety between our picks. So, here are some of our favorite watches released at LVMH Watch Week 2026.

[toc-section heading="TAG Heuer Carrera Seafarer"]

I wrote about this new Carrera Seafarer in-depth here but the TL;DR here is that this is TAG Heuer leaning into one of their most, for lack of a better word, “aesthetic” vintage designs for a maritime chronograph. Yes, a maritime chronograph which has a pusher on the left side of the case to adjust the tide complication which allows the wearer to align the “high” and low” tide quadrants with the time of day. Is it practical for any landlocked enthusiast? No, probably not. But it does look incredibly cool with that vintage Abercrombie & Fitch design and pastel shades of beige, teal, azure, and yellow. Price here is $8,800. – Bilal Khan

[toc-section heading="Bulgari Maglia Milanese Monete & Tubogas Manchette"]

Last year, Bulgari debuted its new tiny automatic movement for its Serpenti collection, so I was anticipating the brand to continue to riff on that melody, and was prepared for them to scratch my teeny tiny watch itch. However, I didn’t expect the brand to resurrect one of my favorite watch designs, which has largely been lost to time - the “Secret Watch” - and then pack it with another minuscule movement, the Piccolissimo BVP100 manual. Leaning heavily on its Roman goldsmith history, the Maglia Milanese Monete is the real star release, featuring a real ancient coin pressed into an octagonal, diamond-encrusted frame that flips up to reveal the watch underneath. All in warm rosy gold, the mother-of-pearl dial watch is positioned within a larger square case, which flows effortlessly into the matching Milanese mesh bracelet, which is all solid gold. Given that Secret Watches reached peak popularity in the late 19th to early 20th century, most examples feel heavily influenced by Art Deco design codes. With the Maglia Milanese Monete, Bulgari has been able to successfully reimagine the form to feel relevant to today. 

But that wasn’t all the Italian luxury brand had up its sleeve for us at LVMH Watch Week 2026. In a move that I more or less anticipated (but in a far more ostentatious way than even I predicted), Bulgari dropped the new Tubogas Manchette revival. Mixing the cuff form typical of Manchette bracelets with the serpentine architecture of the Serpenti collection, this watch is so over-the-top seventies you almost can’t take it. Crafted exclusively in yellow gold, the dramatic architecture of the bracelet is dripping with gemstones and pavé diamonds radiating out from the case like glamorous rays of sunshine so bright you almost need to put on sunglasses. The simple, numeral-free dial is also completely iced-out with pavé diamonds. Usually, with a watch so high-jewelry focused, you’d expect the manufacturer to throw in a quartz movement. Such is not the case with the Tubogas Manchette. The inside is packed with the brand’s tiny-yet-mighty hero movement, the Lady Solotempo Automatic BVS100, which is on display through the caseback. While other brands are leaning towards minimalist restraint, Bulgari has, refreshingly, swung into unabashed maximalism with both of these releases. – Erin Wilborn

[toc-section heading="Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition"]

Hublot, which kicked off a partnership with Serbian tennis champ Novak Djokovic in 2021, has long been recognized for using some very unusual materials in its watchmaking —not just colored ceramics and its own proprietary metal alloys, but  sapphire, carbon composites, concrete, and even coffee grounds and tobacco leaves. For the new Big Bang Tourbillon Novak Djokovic GOAT editions unveiled at LVMH Watch Week 2026, the Nyon-based brand takes its “Art of Fusion” mission statement to a new and distinctly personal level. 

The series comprises three models, each with its own colorful case that pays tribute to one of tennis’s three playing surfaces — with the number of pieces released corresponding to Djokovic’s total tournament wins on each surface. Thus, there are 72 “hardcourt” pieces in blue, 21 “clay court” pieces in orange, and only eight “grass court” pieces in green. (Hublot says that it will make more of each if Djokovic — regarded by many as the “Greatest of All Time” in his sport, hence the initials GOAT — racks up more wins, so the pieces are not really “limited” until his retirement.) What makes the 44mm cases exceptional is the high-tech composite material used to make them, which incorporates pieces from Djokovic’s own used Lacoste polo shirts and Head tennis rackets. Developed exclusively by Hublot, the resulting substance is lightweight and rigid, with a marbled surface, and used for the watch’s bezel. The case middle is made from Titaplast, an exceptionally strong polymer that delivers similar properties to titanium and is colored in an anodization process. 

The movement, visible through a sapphire dial, is also special, and accordingly on theme. Its mainplate has a latticework design inspired by the strings on a tennis racket (it looks like it’s woven from individual strings but is actually a single piece resulting from a high-tech laser engraving process), and the mainspring barrel that holds the watch’s 72-hour power reserve has a laser-engraved surface that resembles a tennis ball, all the way down to the yellow-green lacquered finish. The aluminum tourbillon cage is anodized in blue, green, or orange to echo the case color, and the gold micro-rotor at 12 o’clock is engraved with a Hublot logo.

The sporty motif continues on the white leather strap with white stitching and an embossed pattern that resembles the grip tape on a racket’s handle. More subtle, but quite impressive, is the composite bezels’ use of titanium screws whose heads look like tiny tennis balls — a rare departure from the traditional “H”-shaped screw heads used by Hublot and which required the invention of a special screwdriver with an S-shaped slot to tighten them. The entire watch weighs only 56 grams, and the phrase “Greatest of All Time” is engraved on the caseback. Price is $115,000. – Mark Bernardo

[toc-section heading="Gérald Genta Geneva Time Only"]

Last year’s Geneva Minute Repeater instituted the Gérald Genta brand’s Geneva collection, named for the Swiss hometown of its eponymous founder (and the city in which it is based today). Following up that high-complication chef d’oeuvre this year is the Geneva Time Only, a timepiece far simpler in functionality but no less breathtaking in execution. The watch features a unique cushion-shaped case, an evolution of an earlier one Genta had developed in the 1970s that is neither round nor square and enhanced with gadroons along its sides. Offered in both rose gold and white gold, the case measures a modest 38mm (8.15mm thick) and has an appealing array of contrasting polished and satin-brushed finishes on its surfaces and facets.

The dial also offers subtly contrasting elements that merge into a harmonious whole, with two separate minute track segments: the outer one following the cushion curve of the case, the inner one perfectly round, framing a set of simple hour markers and hands in the same precious metal as the case. The movement inside, beating behind a sapphire caseback window, is the automatic Elite GG-005P, made by Gerald Genta’s LVMH sibling Zenith and customized with a distinctive rotor. The 4N rose gold version of the watch has a smoke-effect, bronze-toned brass dial, while the white-gold model goes for a silver-shaded grained brass dial. The calfskin leather straps, fastened to the watches by a single lug, are in either gray or brown to echo the color of the dial. Both are priced at CHF 25,000, or around $31,000. – Mark Bernardo

[toc-section heading="Zenith Defy Revival A3643"]

Zenith debuted this retro-licious revival of their vintage Defy back in 2022 and it has quickly become a beloved staple in their lineup. The original Defy dates back to 1969 and while the revival has garnered something of a “love it or hate it” reputation, I cannot help but find its authentic quirkiness to be irresistible. The 37mm wide octagonal case with 14-sided bezel really only strays from the original when it comes to the exhibition caseback. And obviously there is that ladder bracelet which also stays true to the original design from the legendary bracelet designer Gay Frères.

This new release is a revival of the A3643 and has a lovely, simple silver-toned dial that is accentuated with some really nice brushing. The applied hour markers are really nicely done with a brushed center set atop black-lacquered recesses for some textural contrast. And obviously, I can’t leave out that splash of orange from the rectangular section of the seconds hand. The Zenith Defy Revival A3643 is a sublime reinterpretation of a bold vintage sports watch and, whether it’s your cup of tea or not, it stands out in both design and construction quality. Price is $7,800. – Bilal Khan

[toc-section heading="Daniel Roth Extra Plat Rose Gold Skeleton"]

The new Extra Plat Rose Gold Skeleton, which the brand says will be made in limited numbers annually, is a modern tribute to the early openworked timepieces that were a specialty of its eponym, independent watchmaker Daniel Roth (or, in the words of Matthieu Hegi, Artistic Director of La Fabrique du Temps Louis Vuitton, “a respectful evolution of what Mr. Roth might have imagined more than thirty years ago.”). The 5N rose gold case, measuring 38.6mm x 35.5mm, is in the signature double ellipse shape pioneered by Roth in his independent days, and it lives up to its “Extra Plat” (i.e., ultra thin) billing at just 6.9mm high. The movement that serves as the watch’s face, under a pair of blued hour and minute hands, is the in-house Caliber DR002SR, based on the existing Daniel Roth caliber DR002.

This version has been carefully and painstakingly skeletonized, with newly shaped bridges and plates, to achieve an optimum level of lightness and transparency without compromising either the rigidity of the parts or the chronometric performance of the movement itself. Notably, the movement’s major parts are made from the same rose gold as the case, making for an eye-catching contrast with the black-polished steel components woven into the elegantly openworked structure. From a technical standpoint, the caliber is also impressive, with 21 jewels, a 4Hz frequency, and a 65-hour power reserve. The timepiece is mounted on a calfskin leather strap with a rose-gold buckle, with pricing set at CHF 85,000 (around $107,000 at current exchange rates). – Mark Bernardo