The New Blue-And-White Omega Seamaster Diver 300m For The 2024 America's Cup

The 37th America’s Cup is upon us. I will spare you the surface-level commentary on yachting (even though I have, in fact, been on a racing yacht) and skip straight to the part where Omega – the official timekeeper of the race – has released a new watch in commemoration of said race.

Omega is no stranger to releasing new Seamaster models around the America’s Cup. Heck, Omega is no stranger to releasing commemorative watches, full stop. In the past few weeks alone we have seen the brand release three to four models across the Olympics and now this. But we know that; we know Omega likes to have fun with special editions. In some cases, like the James Bond No Time To Die Seamaster, the watches transcend the novelty and are able to operate as their own thing.

I am not so sure we can say the same about this new 2024 America’s Cup watch, but it is nonetheless an empirically good-looking timepiece. The reason I have trepidation is – and I am just going to get this out of the way up front – that it looks remarkably similar to a Tokyo 2020 Olympics Seamaster with the same blue-bezel/ white-dial aesthetic.

But to look at this watch at such a surface level is to miss the nuance and fun. So let’s get into the nitty gritty of this one. At its core, this is an Omega Seamaster Diver 300m, with the main difference being that this is the no-date variant that we have seen on the Bond model as well as the Nekton edition. It is powered by the  Co-Axial Master Chronometer Calibre 8806. It features a ceramic dial and bezel in contrasting blue (for the bezel) and white (for the dial).

It is, however, made for yachting. So what does that mean? Well look at that blue bezel and you will see it adorned not with the traditional diving scale but with a regatta timer. That means it has two 5-minute pre-start sections and a start section with a regatta-inspired flag.

The race-themed fun doesn’t stop there as we move to the hands. The first thing you are likely to take notice of is the gradient on the hour hand which moves from a blue at the base to a punchy red, providing some serious contrast to the watch. 

Then there is the counterweight on the seconds hand. This is not the first time we have seen Omega utilize the shape of the America’s – well – cup shape, and while it is a little distracting, I cannot argue with its inclusion given the overall theme here.

Tying this all together is an exhibition caseback that has the America’s Cup logo and a B for Barcelona (the location of the race) printed overtop. This makes it more of a semi-exhibition caseback if you ask me, but again, a commemorative watch is going to commemorate.

Overall, this new model does the job well and delivers a colorway – again – that we wish was standard in the model range. You can get this new model on either a rubber strap or bracelet and it comes in a special commemorative box. The price variance is $6,200 on strap and $6,500 on bracelet.