Explore the Tiers of Citizen on our website here.
There are certain brands that can’t be taken at face value because of the range they can represent. This is an accurate assessment of the Japanese powerhouse brand, Citizen. If you simply shop around for one of their watches, you will find an overwhelming list of choices at a variety of price ranges and with differing styles and quality levels.
What makes Citizen an even more complicated case is that it has brands within the brand itself, with varying levels of quality. In this video, we will dissect this integrated manufacturing giant by breaking down its catalog into four tiers to make it easier to discover what appeals to you.
