100 Best Instagram Accounts for Watch Enthusiasts

There is tons of content on Instagram for watch enthusiasts — almost too much of it, some might argue. But how do you know you’re getting what you’re looking for as you scroll down your feed? For that matter, which of the many dozens of accounts devoted to engaging the #watchcommunity should you be following based on your own interests and favorites? After asking our audience for their favorite watch-related accounts, we’ve compiled the 100 best Instagram pages for watch lovers, divided into categories. There’s something here for everyone, whether you’re seeking out celebrity wrist shots, rare vintage pieces, specific brands in the spotlight, cheeky watch-world memes, or just really eye-catching watch-lifestyle photography.

Affordables

@affordablewristtime

A showcase of watches under $1,000, linked to a review website.

@practicalwatch 

Spotlighting watches with a price ceiling of $1,500.

Brand Specific

@billiosophy

A Hong Kong watch collector shows off his collection, mostly German pieces, heavy on A. Lange & Söhne.

@rolexaholics

Just what you'd expect: a plethora of Rolexes from a variety of collections.

@gshock626.socal 

Despite the handle, this page is all about showing Seiko.

@creatingcartier

A member of the Cartier family shares stories of watches and jewelry.

@lapinist_watchrestoration 

Watch restorer of Grand Seiko cases and movements shows his work

@rolex_lover

Rolex photos and wrist rolls, updated daily.

Celebrity Watches

@insaneluxurylife

Celebrities and their watches, with detailed descriptions of the latter.

@superwatchman

Celebrity watch spotting, with info and prices.

@wristenthusiast

A little bit of everything watch-related, including celebs and best-of lists.

@fakewatchbusta

Calling out fake watches on a page geared toward hip-hop fans.

@luxwwatches 

Lots of Patek, Richard Mille, and AP with their famous wearers.

@telewatches

Spotting watches on popular TV shows current and classic.

@luxurywatchub

Identifying watches of entertainment celebs and world leaders.

Historical Watch Spotting

@niccoloy 

A combo of vintage ads, rarely seen candid shots of celebrities wearing watches, and modern timepieces.

@submersiblewrist

Divers and dive watches, in photos and video clips, from a Coast Guard vet and former commercial diver.

@watchesofespionage

Historical watches, many of them with a military pedigree, through the lens of a former CIA operative.

@pboutros

Phillips Auction House head of Americas showcases rarities and tells their stories.

@thewristplorer 

A journey through military history and many of the watches that played a role.

@the_wristorian

With a stated goal of focusing on "the underdogs of the horological realm," this sleuth-centric site founded by a freelance writer explores some of the more obscure milestones of wristwatch history.

Humor & Commentary

@watchumor

A gallery of snarky and occasionally wicked memes aimed at the watch industry and its avid followers.

@ifuckinglovewatches

A mashup of celebrity wrist checking, watch-nerd memes, and wristshots of very unusual timepieces.

@brodinkee

Taking aim at watch-world sacred cows with memes from a pop culture perspective.

Influencers

@justonemorewatch

Opinionated analysis and original photos from an outspoken Australian watch nut.

@the_simple_consultant

A Porsche enthusiast and vintage watch dealer shares his photos of timepieces, cars, and experiences.

@dimepiece.co

Engaging female watch collectors with lifestyle-oriented photography of watches and their owners in the wild.

@jasonheaton

Watches in the context of diving, exploring, and other adventure settings, plus shots of vintage Land Rovers.

@watch.gringa

U.K.-based "Watch Gringa" Pierce models various timepieces on her wrist.

@timepeacelove

Sport and luxury watches in a variety of settings from talented blogger and photographer Jeremy Caparas.

@watchanish

One of the high-end watch world's OG influencers opines on timepiece topics.

@giorgiamondani

Mondani Watch Books founder and author Giorgia Mondani's personal page, telling watch-world tales in pictures.

@patekaholic 

A self-proclaimed "Patekaholic" shares timepieces from his favorite brand, plus a smattering of other choice pieces.

@swisswatchgang

Pictures posted by a collector group in Zurich, plus shoutouts to the Gang's YouTube videos.

@watch_fashionista

Misha, the Watch Fashionista, wrist-models luxury watches and high jewelry.

@nicoleonardvanderhorst

Coveted watches on the wrist, irreverent selfies, with a side dish of cars and golf.

@markchodotcom

Menswear impresario Mark Cho, founder of the Armoury, shares stylish watches with fashionable accessories.

@doublewristing

The watch lifestyle in pictures, from RedBar co-founder and all-around double-wristing bon vivant "Spanish Rob".

Luxury Watch Lifestyle

@whatchs

A trip to the rarefied air of the luxury watch world, with pieces from Patek, Richard Mille, Voutilainen, and more.

@theluxurygeneration

Haute horlogerie and a high level of bling on display, courtesy of this Italian watch aficionado.

@audemarsclub

The #1 community for AP fanatics, showcasing Royal Oaks at all levels of complication, including skeleton and perpetual calendar models.

@fremstar

Desirable watches shot in luxurious international settings, from a collector of vintage and modern timepieces.

@richeswatches

Online dealer spotlights beautiful pieces from Patek Philippe, Jaeger-LeCoultre, Hermes, Breguet, and a plethora of other makers.

@watchprofessor

Watch pix and vids with a side of historial context, shared by a well-traveled collector.

@hodinkee

One of the world's foremost horological news outlets, covering watches from a business, news, and lifestyle perspective and featured prominently as an expert source in international media brands including the New York Times, Wall Street Journal, and GQ.

@monochromewatches

Monochrome was founded in 2006 as the personal blog of Dutch watch enthusiast Frank Geelen and has grown to become one the most-read watch sites in the world.

@wornandwound

Independently owned and operated since 2011, and training its focus primarily on accessible price points, along with a heavy dose of microbrand coverage, Worn & Wound takes pride in engaging a young and enthusiastic audience of future collectors.

@timetidewatches 

Australia's most popular watch website, Time+Tide publishes a minimum of three stories a day on the website, a regular stream of videos on YouTube and an array of content on social media. With a mission "to create and enable watch addicts," Time+Tide maintains partnerships with CNN and other major global media outlets.

@sjxwatches 

Wide-ranging watch content and reviews, with a focus on independent brands, technical deep dives, and interesting stories from the history of horology.

@redbarcrew

The official IG page of the world's largest and most vocal group of watch collectors.

Photography

@secondhandshooter

A collection of favorite shots taken by Wil Bethune, photographer & videographer for Teddy Baldassarre.

@wristporn

A dazzling array of wrist shots and wrist rolls featuring some of the watch world's most revered brands and models, plus a hint of levity.

@watchonmywrist

A self-explanatory page from an avid aficionado in Des Moines, Iowa.

@thehorophile 

Eye-catching pieces from mostly independent watchmakers, including wrist shots and macro photography of beautiful dials and movements.

@equationdutemps

Page manager Francois-Xavier Overstake describes himself as "watch addict, not a seller." Many diverse styles of watches on display.

@horoloupe

Heavy on Audemars Piguet, this page hosts a global design competition for Royal Oak fans.

@pbandwatches

Luxury watches staged colorfully and creatively, by a Toronto-based photographer and watch addict.

@_queuecumber_

This cheekily named page is one of the few that you will find multiple shots of Urwerk watches, along with other fan favorites.

@goldberger 

Photographer and author of nine watch books John Goldberg shoots watches in exotic settings.

@watchfred

Modern and vintage Breitlings, with an emphasis on iconic Navitimer models.

@averagewatches

Speedmasters, Submariners, and Seamasters take the spotlight, along with the occasional Grand Seiko and Tudor.

@calibre11 

Devoted to vintage Heuer and TAG Heuer watches.

@youreterrific1 

Eclectic mix of wristies, macro shots, two-shot comparisons, and videos from Portland, OR.

@garyg_1 

Quill & Pad photographer Gary G. shares his favorite shots on IG.

@a_watchguys_life

Watches from brands you know, like Nomos and Seiko, and lots of others from indie brands you don't, like Paulin, Manime, and Trafford.

@timebyraf

Fans of vintage and modern Cartier watches will find a lot to entice them here.

@lordhorologist

A treasure trove of watches from indie superstar F.P. Journe, plus some entrancing macro movement shots.

@trij_jejuja

This page is populated primarily by Seiko divers' watches and Omega models, with an extra helping of rarities like Casio digital models.

@dav1dc_watches

Elegant photography of watches from Seiko, Tudor, and others from a Malaysian enthusiast.

Vintage 

@vintagediver

The tagline, "Mostly Vintage, Mostly Divers" sums up the page's content succinctly and accurately: Seiko Tuna models abound.

@vintagemilitarywatches

Historical field watches and divers with military pedigree, many with NATO straps.

@mattsworldwatch 

Watch Related

Vintage watches from an array of heritage watch brands, from Longines and Breilting to Universal Genève and Lemania.

@juliekraulis

Visual artist Kraulis shares her process of creating detailed illustrations of watches and movements.

@watchbooksonly

Official page of the publisher of definitive hardcover reference books like MoonWatch Only and Navitimer Story.

@adpatina 

Online seller of a variety of vintage watch advertisements, with highlight pieces displayed on the page.

@justin_sowders_art

Artist Justin Sowders showcases his eye-popping oil paintings of iconic watches.

@theillustratedwatch

Anthony Lane sells commissioned illustrations of watches on his site, "The illustrated Watch" and displays them here. 

@jon.on.watches

Jon Callahan shows off some of his favorite models and recent offerings at Teddy Baldassarre (director of merchandising & client care).

Dealer

@luxurybazaarofficial

Antique watches and jewelry are the focus of this dealer's pictures and videos.

@ericmwind

Vintage rarities from Seiko to Rolex to Patek Philippe, with the occasional lifestyle snippet.

@pauldavidmaudsley

Retail outlet for vintage watches, by former watch expert for Bonhams and Phillips and GPHG juror.

@bobswatches

The 800-pound gorilla of vintage, ore-owned and authenticated Rolex.

@omega_enthusiast 

Lots of vintage Omega, plus some Rolex and Longines, all authenticated and for sale.

@analogshift 

Always an impressive selection of rare vintage pieces, from Watches of Switzerland Group's official vintage dealer.