The Most Underestimated Brand Out Of Switzerland - More In-House Than You Realize

When it comes to luxury watchmaking, Switzerland has unequivocally established itself as the heart of the industry. Numerous brands call its capital city home, and over centuries have set a high standard for industry at large by continuously raising the bar, in turn becoming household names.

That bar for quality is high, and there’s one Swiss brand that I believe is overlooked when it comes to their capabilities, as the term ‘in-house’ carries much more emphasis now than it has in the past. 

In terms of credentials, this brand has well over 30 in-house calibers including a flyback chronograph, perpetual calendar, and even a tourbillon- all at a fraction of the cost of their fellow Swiss competition, while also featuring hand-finishing techniques. But, they aren’t spoken about in the same conversations as brands doing the same things at much higher price points. This makes them the most underestimated brand out of Switzerland: Frederique Constant.