Cartier Revives The Tank à Guichets At Watches & Wonders 2025

This year's Watches & Wonders show in Geneva, Cartier is breathing new life into one of its most unique makes of the 20th century with a new collection upgraded for the contemporary age: the Tank à Guichets. Released in 1928 and only in small quantities even at that time, the Tank à Guichets has mesmerized collectors with its daring yet minimal design, telling time with a digital display with two apertures positioned within a distinct rectangular case. 

In addition to being Cartier’s first jump-hour watch, the Tank Guichets was also famously worn by Duke Ellington. For this reboot, Cartier has stuck to the principles of the original 1928 design more strictly than the previous limited edition revamp unveiled as the brand celebrated its 150th anniversary in 1997, which featured a crown that had been relocated to the three o’clock position. Now, we’re going back to the original design codes of 1928, with the crown back at twelve o’clock. 

This revamp consists of four distinct models: three non-limited edition pieces in yellow gold, rose gold, and platinum, along with one 200-piece limited edition take in platinum that plays around with the positioning of the apertures, rotating the jump hour a full 90 degrees. Cartier has made a new movement to power each of these pieces, the manual 9755 MC Caliber, which features jumping hours and dragging minutes. 

All four of the newly reimagined Tank à Guichets sport the same case dimensions of 37.6 x 24.8 mm, with an overall thickness of just 6mm. I think my favorite of the bunch is the non-limited edition platinum model, which is drawing me in with its burgundy-hued numerals and matching alligator leather strap. In my humble opinion, breathing new life into this line is a refreshing move by Cartier. In the larger scheme of watches, this design is as striking in its simplicity today, and I can only imagine what a shock to the system this piece was at the time of its original release back in the 20s. 

For now, the brand is being hush-hush about the pricing of each of the models, so I cannot tell you what each model costs at the moment (I can guarantee that we’re way out of my own price range here, but that doesn’t stop my affection for them). For more information, visit the Cartier website here.